Reimagining Rent: programme criteria and how to apply

Reimagining Rent offers a programme of workshops, consultancy and access (at no cost to participants), to help innovations working to alleviate issues in the private rented sector to strengthen their models, demonstrate their social impact and grow their potential to scale.

Applications are assessed using the following criteria:

  • Level of innovation
  • Effectiveness and potential of model
  • Impact on vulnerability
  • Team

What’s on offer

Reimagining Rent provides a 6-month programme of support to initiatives tackling the challenges in the private rented sector. Held in London, the programme offers entrepreneurs support to strengthen their models, demonstrate their social impact and grow their potential to scale by building their capacity, capability and confidence. On completion, participants will have a robust business plan, a compelling story of social impact and expanded networks to help them access further support and investment.

There are five core components of Reimagining Rent, which build on The Young Foundation’s long and successful track record in venture support:

  1. A structured and intensive support programme where every aspect of the business model is addressed systematically. Participants will learn key content and be equipped with tools and resources with 12 one-day workshops in London and in one-to-one support time, running from September 2018 to February 2019. Between sessions they will apply, test and refine what they have learned. Our in-house innovation team ensures consistent quality of delivery that is impossible to achieve purely through pro-bono support. Core modules of the workshop curriculum include:
    – Organisational model analysis
    – Understanding users and meeting social need
    – Demonstrating and articulating social value
    – Financial analysis, management and modelling
    – Market and competitor analysis
    – Pitching to potential funders and investors
  2. Sector expertise. Our wider work in social innovation provides participants with access to leading experts in fields ranging from design to social finance. Reimagining Rent will draw on dedicated internal and external expertise specifically in housing and the private rented sector to enable ventures to strengthen their networks and potential to scale. Our delivery team also includes finance professionals with experience of investment and due diligence.
  3. Collaboration and networks. Being part of a cohort enables entrepreneurs to build meaningful relationships, learn from and support one another, and create the conditions for future partnerships. We believe that the power of the programme to make change will be amplified by the creation of a mutually reinforcing network of participants who raise the profile of housing innovation. Another source of significant value to participants will be greater exposure and expanded networks outside the cohort, via The Young Foundation team, the programme advisory board, external experts, other Young Foundation ventures and policy makers and investors attending programme events. These connections will support participants’ onward progression at the end of our formal support.
  4. Pro bono support. A key component of the programme is access to pro bono support from experienced professionals in areas that meet the participants’ needs. These include support from pro bono financial coaches, legal experts and investors.
  5. Social finance advisory. Understanding social finance is built in to the programme, with content covering how it can help and how to access it. The programme will leverage the experience of our team in finance, investment and due diligence to help participants apply the concepts to their own initiatives. As a social investor ourselves, we will also draw on our extensive networks in the sector.

How to apply

If you would like to apply for Reimagining Rent, please complete an application form and submit it no later than the closing date at 23.59 on 20 August 2018. To submit your application, please download the application form, complete and save it, then email it to

We expect to interview applicants in the weeks beginning 20 and 27 August. Offers of a place will be made by the end of August and the programme will launch in late September 2018.