Anne McCrossan is the founding partner of Visceral Business, an independent digital business practice based in London and Cornwall. Her work on Interaction Value Mapping synthesizes brand marketing, data strategy and organisational design. She is the Lead for the Open Data Institute in Cornwall and a ceramic artist with a studio in St Ives. Anne has been involved in organisational development for over 20 years, working mainly with clients in social housing and not for profit organisations including Macmillan Cancer Support and the Work Foundation. She is also the co-founder of the Self Agency, a project developing principles of self-agency in the digital world. Her ceramics have been shortlisted for the Royal Academy Summer exhibition and express themes of traditional and contemporary civilisation. They combine ancient craft and materials with 3D technology and digital hieroglyphics, exploring the role of the human in future society.