Abstract
This paper highlights key questions on the nature of market development in relation to community business: what it is, what it entails, and how success might be measured. It is drawn from interviews conducted with members of the Power to Change market development team and other stakeholders during September and early October 2019. The paper primarily aims to inform thinking within Power to Change on its market development work, what its legacy will be and how success may be evidenced, as well as guiding parallel evaluation and learning activity.