DESIGNED TO MOVE – Lord Coe and Paula Radcliffe join call to address physical inactivity in the UK

Date: 24 April 2013

Kate Hoey MP is today (Wednesday 24 April) hosting a parliamentary reception to address how physical inactivity is threatening the social and economic prosperity of the UK. The event will feature Lord Sebastian Coe, Paula Radcliffe and Designed to Move Champions including The Young Foundation.

The Young Foundation is a Designed to Move Champion and committed to increasing levels of physical activity in the UK. Designed to Move is a call-to-action supported by a community of more than 30 public, private and civil sector organizations dedicated to ending the growing epidemic of physical inactivity.

In addition to raising awareness of the issue of physical inactivity, the goals include cross-departmental and cross-party support for addressing the physical inactivity epidemic.

The Young Foundation has been working with Nike since 2011 looking at the how we can increase levels of physical activity among young people in England. Our ‘Move it’ report, published in 2012, showed why levels of participation are low and provides a four-point action plan to get more people active.

The Young Foundation is now working with Nike to look at the role community sports hubs can play in engaging young people in sports and physical activity, improving their lives and the health and wellbeing of the whole community.

Dr Will Norman, Director of Research at The Young Foundation, said, “Increasing physical activity is an urgent priority. We are delighted to be a Designed to Move Champion. We very much welcome this chance to generate support from across the political parties and different government departments so that we can work together to tackle the physical inactivity epidemic.”

ENDS.

Notes to editors:

1. Contact: Alison Harvie on 07909 912 444 or alison.harvie@youngfoundation.org

2. We are The Young Foundation and we are determined to make positive social change happen. We pioneered the field of social innovation with The Open University, UpRising and Studio Schools. We work closely with individuals, communities and partners building relationships to ensure that our thinking does something, our actions matter and the changes we make together will continue to grow. (www.youngfoundation.org)

3. Designed to Move is a framework inspired by Nike, Inc and other organisations to enable and inspire a collective and unified approach to end the growing epidemic of physical inactivity. Our vision is of future generations running, jumping, and kicking to reach their greatest potential. (www.designedtomove.org)

4. Move It is available to download from the Young Foundation website. http://youngfoundation.org/publications/move-it-increasing-young-peoples-participation-in-sport/